SALM:EURONEXT OSLOSalMar ASA Analysis
Data as of 2026-07-01 - not real-time
$0.96
Latest Price
8/10Risk
Risk Level: High
Executive Summary
Salem Media Group (SALM) trades at $0.96, just above its 20‑day SMA (0.956) and comfortably over the 50‑day SMA (0.783), indicating a short‑term bullish bias. The RSI sits at 64.8, still below overbought levels, while the MACD histogram is negative and the signal line is bearish, suggesting momentum may be softening as the price approaches the near‑term resistance of $0.98. Fundamentally, the company is loss‑making with a trailing EPS of -$0.95, a negative operating margin (-7.3%), and a PE ratio of -96, yet it boasts an extremely low price‑to‑book of 0.174 and a DCF‑derived fair value of $24.84, implying a massive valuation gap. The balance sheet shows $52.9 M of debt against negligible cash, yielding a debt‑to‑equity of over 30, and free cash flow is positive at $63 M despite negative operating cash flow, highlighting a mixed cash situation. Recent material news includes the retirement of long‑time President of Broadcast Media Allen Power and the launch of a new faith‑based podcast, both of which could affect operational focus but are unlikely to offset the broader financial challenges.
Market Outlook
Short Term
< 1 yearCautious
Model confidence: 6/10
Key Factors
- Bearish MACD signal and negative histogram
- Price nearing short‑term resistance at $0.98
- Very low trading volume (≈878 shares) indicating liquidity risk
Medium Term
1–3 yearsNeutral
Model confidence: 5/10
Key Factors
- Potential upside if the DCF valuation materializes
- Positive free cash flow despite operating losses
- Ongoing strategic content initiatives (new podcast launch)
Long Term
> 3 yearsPositive
Model confidence: 4/10
Key Factors
- Extremely low price‑to‑book ratio suggesting deep value
- Large valuation gap between market price and DCF fair value
- Opportunity for turnaround if digital media strategy succeeds
Key Metrics & Analysis
Financial Health
Revenue Growth-11.20%
Profit Margin-14.52%
P/E Ratio-96.0
ROE-16.84%
ROA-2.29%
Debt/Equity30.23
P/B Ratio0.2
Op. Cash Flow$-4462000
Free Cash Flow$63.4M
Industry P/E16.7
Technical Analysis
TrendBullish
RSI64.8
Support$0.93
Resistance$0.98
MA 20$0.96
MA 50$0.78
MA 200$0.61
MACDBearish
VolumeStable
Fear & Greed Index91.8
Valuation
Fair Value$24.84
GradeUndervalued
TypeValue
Risk Assessment
Beta1.06
Volatility14.75%
Sector RiskMedium
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskHigh
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.