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SALM:EURONEXT OSLOSalMar ASA Analysis

Data as of 2026-07-01 - not real-time

$0.96

Latest Price

8/10Risk

Risk Level: High

Executive Summary

Salem Media Group (SALM) trades at $0.96, just above its 20‑day SMA (0.956) and comfortably over the 50‑day SMA (0.783), indicating a short‑term bullish bias. The RSI sits at 64.8, still below overbought levels, while the MACD histogram is negative and the signal line is bearish, suggesting momentum may be softening as the price approaches the near‑term resistance of $0.98. Fundamentally, the company is loss‑making with a trailing EPS of -$0.95, a negative operating margin (-7.3%), and a PE ratio of -96, yet it boasts an extremely low price‑to‑book of 0.174 and a DCF‑derived fair value of $24.84, implying a massive valuation gap. The balance sheet shows $52.9 M of debt against negligible cash, yielding a debt‑to‑equity of over 30, and free cash flow is positive at $63 M despite negative operating cash flow, highlighting a mixed cash situation. Recent material news includes the retirement of long‑time President of Broadcast Media Allen Power and the launch of a new faith‑based podcast, both of which could affect operational focus but are unlikely to offset the broader financial challenges.

Market Outlook

Short Term

< 1 year
Cautious
Model confidence: 6/10

Key Factors

  • Bearish MACD signal and negative histogram
  • Price nearing short‑term resistance at $0.98
  • Very low trading volume (≈878 shares) indicating liquidity risk

Medium Term

1–3 years
Neutral
Model confidence: 5/10

Key Factors

  • Potential upside if the DCF valuation materializes
  • Positive free cash flow despite operating losses
  • Ongoing strategic content initiatives (new podcast launch)

Long Term

> 3 years
Positive
Model confidence: 4/10

Key Factors

  • Extremely low price‑to‑book ratio suggesting deep value
  • Large valuation gap between market price and DCF fair value
  • Opportunity for turnaround if digital media strategy succeeds

Key Metrics & Analysis

Financial Health

Revenue Growth-11.20%
Profit Margin-14.52%
P/E Ratio-96.0
ROE-16.84%
ROA-2.29%
Debt/Equity30.23
P/B Ratio0.2
Op. Cash Flow$-4462000
Free Cash Flow$63.4M
Industry P/E16.7

Technical Analysis

TrendBullish
RSI64.8
Support$0.93
Resistance$0.98
MA 20$0.96
MA 50$0.78
MA 200$0.61
MACDBearish
VolumeStable
Fear & Greed Index91.8

Valuation

Fair Value$24.84
GradeUndervalued
TypeValue

Risk Assessment

Beta1.06
Volatility14.75%
Sector RiskMedium
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskHigh

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.