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SALM:EURONEXT OSLOSalMar ASA Analysis

Data as of 2026-06-02 - not real-time

$0.95

Latest Price

8/10Risk

Risk Level: High

Executive Summary

Salem Media Group (SALM) is trading at $0.95, well above its 20‑day (0.76), 50‑day (0.57) and 200‑day (0.61) SMAs, indicating short‑term price strength, but the RSI of 80.5 places the stock in overbought territory. Technical signals are mixed: the MACD line sits just above its signal (bullish) while volume is on a decreasing trend and 30‑day volatility spikes at 243%, suggesting a fragile rally. Fundamentally, the company is struggling with a –11.2% revenue decline, negative operating (‑7.3%) and profit margins (‑14.5%), and a trailing EPS of –$2.50, yet it trades at a price‑to‑book of 0.17 and a price‑to‑sales of 0.15, far below industry averages. The balance sheet shows $52.9 M of debt against zero cash, yielding a high debt‑to‑equity ratio of 30, which raises solvency concerns.
A material catalyst emerged on May 12 2026: SALM entered a definitive agreement to be acquired by The Christian Community Foundation, Inc., offering a potential upside if the transaction closes. However, the deal’s terms are undisclosed, and the market’s “Extreme Greed” sentiment (fear‑greed index 93.3) may be inflating price expectations. Investors must weigh the deep valuation discount against the company’s earnings weakness, high leverage, and execution risk of the pending acquisition.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 5/10

Key Factors

  • Overbought RSI suggests limited upside in the near term
  • Decreasing volume and extreme volatility increase price instability
  • Acquisition announcement may cause short‑term speculative moves

Medium Term

1–3 years
Positive
Model confidence: 7/10

Key Factors

  • Potential acquisition could provide a premium to current price
  • Deep discount to book value (P/B 0.17) offers value upside
  • Improved cash flow prospects if restructuring follows the deal

Long Term

> 3 years
Cautious
Model confidence: 4/10

Key Factors

  • Sustained negative earnings and operating margins
  • High debt‑to‑equity ratio limits financial flexibility
  • Sector headwinds for traditional broadcasting and digital media

Key Metrics & Analysis

Financial Health

Revenue Growth-11.20%
Profit Margin-14.52%
P/E Ratio-95.0
ROE-16.84%
ROA-2.29%
Debt/Equity30.23
P/B Ratio0.2
Op. Cash Flow$-4462000
Free Cash Flow$63.3M
Industry P/E16.7

Technical Analysis

TrendNeutral
RSI80.5
Support$0.40
Resistance$0.97
MA 20$0.76
MA 50$0.57
MA 200$0.61
MACDBullish
VolumeDecreasing
Fear & Greed Index93.32

Valuation

Fair Value$24.77
GradeUndervalued
TypeValue

Risk Assessment

Beta1.10
Volatility243.54%
Sector RiskMedium
Reg. RiskMedium
Geo RiskLow
Currency RiskMedium
Liquidity RiskHigh

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.